 
                Social Media Management
Managing social media assets of No. 1 RTD Tea Brand in Indonesia
Objectives
- 
                                                        To deliver brand message through social media assets. 
- 
                                                        To create valuable & relevance content that rely on consumer persona. 
- 
                                                        To optimize social media performance by leveraging social media ads and influencer management. 
 
                         
                         
                     
                     
                     
                     
                     
                     
                     
                     
                    2018
2nd Semester
2019
Full Year
2020
1st Semester
Instagram Performance
34,75% of followers growth
2,6M++
impressions
24,85%
monthly average of engagement rate
Facebook Performance
3% of followers growth
40M++
impressions
15,95%
monthly average of engagement rate
Instagram Performance
67% of followers growth
17M++
impressions
22,87%
monthly average of engagement rate
Facebook Performance
3,6% of followers growth
76M++
impressions
24%
monthly average of engagement rate
Instagram Performance
25,14% of followers growth
70M++
impressions
25,14%
monthly average of engagement rate
Facebook Performance
2,49% of followers growth
86M++
impressions
27,5%
monthly average of engagement rate
 
                                         
                                                 
                                                 
                                                 
                                                 
                                         
                                         
                                         
                                         
                                         
                                         
                Social Media Management
Managing social media assets of No. 1 RTD Tea Brand in Indonesia
Objectives
- 
                                                        To deliver brand message through social media assets. 
- 
                                                        To create valuable & relevance content that rely on consumer persona. 
- 
                                                        To optimize social media performance by leveraging social media ads and influencer management. 
 
                         
                         
                     
                     
                     
                     
                     
                     
                     
                     
                    2018
2nd Semester
2019
Full Year
2020
1st Semester
Instagram Performance
34,75% of followers growth
2,6M++
impressions
24,85%
monthly average of engagement rate
Facebook Performance
3% of followers growth
40M++
impressions
15,95%
monthly average of engagement rate
Instagram Performance
67% of followers growth
17M++
impressions
22,87%
monthly average of engagement rate
Facebook Performance
3,6% of followers growth
76M++
impressions
24%
monthly average of engagement rate
Instagram Performance
25,14% of followers growth
70M++
impressions
25,14%
monthly average of engagement rate
Facebook Performance
2,49% of followers growth
86M++
impressions
27,5%
monthly average of engagement rate
 
                                         
                                                 
                                                 
                                                 
                                                 
                                         
                                         
                                         
                                         
                                         
                                         
                         
                                                