Social Media Management

Managing social media assets of No. 1 RTD Tea Brand in Indonesia

Objectives

  • To deliver brand message through social media assets.
  • To create valuable & relevance content that rely on consumer persona.
  • To optimize social media performance by leveraging social media ads and influencer management.

2018

2nd Semester

2019

Full Year

2020

1st Semester

Instagram Performance

34,75% of followers growth

2,6M++

impressions

24,85%

monthly average of engagement rate

Facebook Performance

3% of followers growth

40M++

impressions

15,95%

monthly average of engagement rate

Instagram Performance

67% of followers growth

17M++

impressions

22,87%

monthly average of engagement rate

Facebook Performance

3,6% of followers growth

76M++

impressions

24%

monthly average of engagement rate

Instagram Performance

25,14% of followers growth

70M++

impressions

25,14%

monthly average of engagement rate

Facebook Performance

2,49% of followers growth

86M++

impressions

27,5%

monthly average of engagement rate

Social Media Management

Managing social media assets of No. 1 RTD Tea Brand in Indonesia

Objectives

  • To deliver brand message through social media assets.
  • To create valuable & relevance content that rely on consumer persona.
  • To optimize social media performance by leveraging social media ads and influencer management.

2018

2nd Semester

2019

Full Year

2020

1st Semester

Instagram Performance

34,75% of followers growth

2,6M++

impressions

24,85%

monthly average of engagement rate

Facebook Performance

3% of followers growth

40M++

impressions

15,95%

monthly average of engagement rate

Instagram Performance

67% of followers growth

17M++

impressions

22,87%

monthly average of engagement rate

Facebook Performance

3,6% of followers growth

76M++

impressions

24%

monthly average of engagement rate

Instagram Performance

25,14% of followers growth

70M++

impressions

25,14%

monthly average of engagement rate

Facebook Performance

2,49% of followers growth

86M++

impressions

27,5%

monthly average of engagement rate