PUCUK
COOL
JAM

Pucuk Cool Jam is the biggest music & dance competition and festival that held by Teh Pucuk Harum to be a creative platform for youth. Since 2015, there are more than 400++ senior high schools from 7 big cities in Indonesia that join as participants.

digital marketing & asset development | branding & creative production | media planning & buying

SOCIAL MEDIA MANAGEMENT

The most exciting competition
& festival for youth in Indonesia

To provide all of information related to the competition and festival
To drive participants through social media channel
To optimize social media performance by leveraging social media ads and influencer

2018

2nd Semester

2019

Full Year

2020

1st Semester

Facebook Performance

19MIO++

impressions

485,82%

monthly average of engagement rate

Instagram Performance

469K++

impressions

37,76%

monthly average of engagement rate

Facebook Performance

192,62% of followers growth

24MIO++

impressions

215,95%

monthly average of engagement rate

Instagram Performance

246,2% of followers growth

11MIO++

impressions

66,27%

monthly average of engagement rate

Facebook Performance

19,83% of followers growth

25MIO++

impressions

206,43%

monthly average of engagement rate

Instagram Performance

64,41% of followers growth

16MIO++

impressions

49,86%

monthly average of engagement rate

In order to give the best experience for participants, we provide online audition through our website, in order to reduce unnecessary steps and minimize bounce rate performance. Online audition is important part of the whole program because it needs to be simple enough for users to access it to avoid any hesistancy

PUCUK
COOL
JAM

Pucuk Cool Jam is the biggest music & dance competition and festival that held by Teh Pucuk Harum to be a creative platform for youth. Since 2015, there are more than 400++ senior high schools from 7 big cities in Indonesia that join as participants.

digital marketing & asset development | branding & creative production | media planning & buying

SOCIAL MEDIA MANAGEMENT

The most exciting competition
& festival for youth in Indonesia

To provide all of information related to the competition and festival
To drive participants through social media channel
To optimize social media performance by leveraging social media ads and influencer

2018

2nd Semester

2019

Full Year

2020

1st Semester

Facebook Performance

19MIO++

impressions

485,82%

monthly average of engagement rate

Instagram Performance

469K++

impressions

37,76%

monthly average of engagement rate

Facebook Performance

192,62% of followers growth

24MIO++

impressions

215,95%

monthly average of engagement rate

Instagram Performance

246,2% of followers growth

11MIO++

impressions

66,27%

monthly average of engagement rate

Facebook Performance

19,83% of followers growth

25MIO++

impressions

206,43%

monthly average of engagement rate

Instagram Performance

64,41% of followers growth

16MIO++

impressions

49,86%

monthly average of engagement rate

In order to give the best experience for participants, we provide online audition through our website, in order to reduce unnecessary steps and minimize bounce rate performance. Online audition is important part of the whole program because it needs to be simple enough for users to access it to avoid any hesistancy