Social Media Campaign
Capture compelling story through
social digital campaign
Background
Ramadan 2020 were like never before. We face. unprecedented situations due to COVID-19 outbreak
that affect people tradition in Indonesia.
So, we decided to ran a social campaign to respond this situation in order to positions the
brand as enablers for people to inspire kindness.
Strategy & Creative
#WaktunyaKebaikan is about inspiring others to share kindness. It is a social media challenge where people are asked to post a content of them doing good things. Each post by audience equal IDR 500.000 donations for UMKM
Results
Social Media Campaign
Capture compelling story through
social digital campaign
Background
Ramadan 2020 were like never before. We face. unprecedented situations due to COVID-19 outbreak
that affect people tradition in Indonesia.
So, we decided to ran a social campaign to respond this situation in order to positions the
brand as enablers for people to inspire kindness.
Strategy & Creative
#WaktunyaKebaikan is about inspiring others to share kindness. It is a social media challenge where people are asked to post a content of them doing good things. Each post by audience equal IDR 500.000 donations for UMKM
Results