Social Media Campaign

Capture compelling story through
social digital campaign

Background

Ramadan 2020 were like never before. We face. unprecedented situations due to COVID-19 outbreak that affect people tradition in Indonesia.

So, we decided to ran a social campaign to respond this situation in order to positions the brand as enablers for people to inspire kindness.

Strategy & Creative

#WaktunyaKebaikan is about inspiring others to share kindness. It is a social media challenge where people are asked to post a content of them doing good things. Each post by audience equal IDR 500.000 donations for UMKM

Results

Social Media Campaign

Capture compelling story through
social digital campaign

Background

Ramadan 2020 were like never before. We face. unprecedented situations due to COVID-19 outbreak that affect people tradition in Indonesia.

So, we decided to ran a social campaign to respond this situation in order to positions the brand as enablers for people to inspire kindness.

Strategy & Creative

#WaktunyaKebaikan is about inspiring others to share kindness. It is a social media challenge where people are asked to post a content of them doing good things. Each post by audience equal IDR 500.000 donations for UMKM

Results